Module 1:

• Introduction to Google Ads
• What are Google Ads?
• Types of campaigns: Search, Display, Video
• When & why to use paid ads

Module 2:

• Google Ads Account Setup
• Creating & linking your Google Ads account
• Understanding the interface and billing setup
• Connecting website, phone & location extensions

Module 3:

• Campaign Creation (Search Ads Focus)
• Selecting your campaign goal (Calls, Website Visits, Leads)
• Choosing keywords using Google Keyword Planner
• Setting daily budget, bidding & targeting options

Module 4:

• Ad Copywriting & Extensions
• Writing headlines & descriptions that convert
• Using sitelinks, call buttons & location tags
• Creating responsive ads with multiple versions

Module 5:

• Campaign Review & Launch
• Previewing ads, fixing disapprovals
• Going live and monitoring performance
• Setting up basic tracking (clicks, calls)

Module 6:

• Optimization & Reporting
• Reading ad insights & adjusting budget
• Identifying which keywords & ads are working
• Making smart edits for better ROI

🛠️ Tools & Platforms Covered

• Google Ads Dashboard
• Keyword Planner Tool
• Google Business Profile (for extensions)
• Website or landing page (for linking)

🎯 Who Should Join?

• Local business owners & startups
• Freelancers offering digital services
• Students learning digital marketing
• Anyone tired of wasting money on boosted posts

💰 Course Fee & Duration

• Duration: 6–8 sessions (as per your pace)
• Mode: Live via Zoom/Google Meet
• Fee: ₹1500 (Includes free trial class)

🎁 Bonus

• Ad Copywriting Templates
• Keyword Planning Sheet
• Sample Google Ad Campaign PDF (for reference)